
Amal Jomaa
I translate between Fashion and Technology.
3D Virtual fashion | Immersive experiences | Advocate for sustainable fashion through digitalization. I am a lifelong learner, innovation enthusiast, endlessly curious creative problem finder/solver, excited about all the opportunities for digital fashion in the metaverse.
My background is in fashion design and product development. During my internship at production factories, I saw firsthand the wasteful practices of sample production: 5 different variation samples were produced for one design. This is why I was so excited when I discovered 3D fashion design software, I instantly knew the potential for this technology to eliminate this wasteful and unsustainable practice and even extend beyond the production use case. For the past few years, I have been working to build expertise in 3D virtual fashion creation as well as applying those technologies to the product lifecycle: from supply chain optimization to engaging content creation and new revenue streams from virtual assets and non-fungible tokens.
I am certain that is the next frontier for fashion and especially luxury. The potential for disruption and new product offering of virtual goods is a topic I am really passionate about. Virtual creation presents enormous opportunities to transform the customer journey, enrich interactions and even redefine how we approach, perceive and consume fashion.