Since web2.0, marketers have struggled to translate the message into commercial interaction. But by now we can say that e-commerce has found its way to the consumer.
Now with the possibilities of web3.0, completely new opportunities arise to entice consumers to make purchases. Packaging the message in narrowcasting is nothing compared to nanotargeting. How does the consumer deal with this new virtual extended reality ?
But new technology like feeling physical objects in the MetaVerse and or tasting a virtual beverage is all possible. The translation of a virtual product into a physical product is also something that will soon be very normal.
What can you do concretely as a MetaVerse marketer and which interactive forms of interaction actually have the desired commercial effect you are looking for ?
More information about Virtual Reality, Augmented Reality and Mixed Reality (available for free)
Web3.0 and 4.0? Check it out your mind is next.
- Lectures 0
- Quizzes 0
- Duration 10 weeks
- Skill level All levels
- Language English
- Students 0
- Certificate Yes
- Assessments Self